Let´s finish with the post I opened yesterday. I had some questions to answer: 1. Which are CRM implementation Golden Rules?. In Mary Carol Alexander´s opinion, from Salesforce, these are the 8 golden rules a firm should consider when implementing a CRM Project: 1st: Executives´strong vision2nd: Solid CRM Strategy3rd: Valuable customer experiences4th: High organizational collaboration5th: [...]

Hoy he tenido la oportunidad de asistir a un acto organizado por la Georgia Institute of Technology y la Atlanta Interactive Marketing Association sobre CRM. Uno de los ponentes ha sido el Dr. Wesley Johnston con el que estoy trabajando aquí, en la Georgia State University, y que ha tenido el detalle de invitarme. Siendo [...]