Tag Archives: Leslie-de-Chernatony
My opinion about “Branding aqui y ahora 2008″ by Leslie de Chernatony
Finishing with my posts about 2008 Branding Conference, I asked to our main speaker, Leslie de Chernatony, to write a brief post about his thoughts after being with us. Ladies and gentlemen, Mr. De Chernatony: I had the pleasure of meeting Amaia Aizpuru and Mikel Mesonero on 14 and 15 May 2008. The first thing [...]
Jornada de Branding: Crónica “twitter” de dos días de aquí para allá
Nota: Como no he twitteado en dos días, recupero el tiempo perdido. Miércoles, 14 Mayo 2008. 10.10. Leslie de Chernatony ha perdido el enlace en Paris.13.30. Salimos de Oñati dirección Loiu. Tráfico. El avión llega a las 14.40. No llegamos.14.30 El avión de Leslie “landing”, informa Juanje. Amaia y yo cerca de Amorebieta, en la [...]
Leslie de Chernatony and Industrial Branding
As I wrote in a previous post tomorrow we coorganize with AZK Komunikazioa the third edition of Branding Conference. This year we have as a lecturer Leslie de Chernatony, one of the most remarkable expert in branding arena worlwide. Just have a look to his publications. Today he is coming from London and we will [...]