“Shaping the future of news media” kongresua Bartzelonan, ekainaren 17tik 19ra

Izenburu hori izango du Universtat Pompeu Fabrak antolatzen duen International Conference on Integrated Journalism Education, Research and Innovation kongresuak.

MONDRAGON UNIBERTSITATEko HEZIKOM ikerketa-taldeko Aitor Zuberogoitiak, Txema Egañak eta Beñat Floresek komunikazio hau aurkeztuko dute bertan: Sormen eta berritzailetasun tresnen aplikazioa ikus-entzunezko unibertsitate ikasketetan: Design Thinking metodologian oinarritutako “Goikolab” media­laborategiaren kasua.

Jarraian dago komunikazioaren izenburua eta abstracta ingelesez, komunikazioa egingo den hizkuntzan:

Relationships between student interdisciplinary teams and their media industry liaisons: design thinking methodology in a university laboratory

Innovations in media technology are reshaping journalism and mass communications, forcing many media schools to rethink the way they train future journalists. As a result, some schools are now creating innovation centers or introducing innovation and entrepreneurship in their curricula in order to promote the necessary contact between students and some other agent. This may be either in the frame of a development laboratory or as an experimental innovation center.

Experiential learning through contact between students and community members is considered more pedagogically rich than non-experiential learning as it generates a stronger sense of value (Vidal, 2004), in spite of some issues, for instance, the relationship between faculty, students and the host media organizations.

This paper describes a media innovation laboratory called Goikolab, based on Design Thinking methodology, which was inaugurated in Autumn 2013 with final year students on the Media Studies degree at HUHEZI-Mondragon University as the closing stage of a 4 year learning process. This involved students working on linguistic, digital, instrumental and analytical skills during their first two years of study, which was supplemented in the second year with talks given by professionals and with specific information about some communication companies (their future media industry liaisons). In the third year they received instruction on Design Thinking methodology and undertook a compulsory internship in a communication company to obtain practical related insights. In their fourth and final year, November 2013, students were divided into teams and entered the laboratory, a special physical space equipped with flexible furniture and all the tools and technologies required to design and produce quality audiovisual products. At this stage they received subsidies from companies to carry out a project with them. The goal of the laboratory has been to inspire them to find solutions for problems faced by real media companies and public broadcasting institutions (the Basque Public Broadcasting Company, a local multimedia group, the Basque Autonomous Government, and the provincial government…). They are encouraged to give way to their creativity in interdisciplinary teams, also comprising students from the Entrepreneurial Leadership and Innovation degree at Mondragon University, as well as Masters students from the field of education.

We will report on the findings from research questions which addressed how these interdisciplinary student teams were able to learn to meet real communication needs following a design thinking methodology, and whether they developed their creative and innovation skills during the process.

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