“Higher Communication Education: Serving or Innovating the Profession?” kongresua Iruñean, maiatzaren 19tik 20ra


Izenburu hori izango du European Communication Research and Education Association [ECREA] sareak eta Nafarroako Unibertsitateak antolatzen duten TWG Journalism and Communication Education kongresuak.

Mondragon Unibertsitateko HEZIKOM ikerketa-taldeko Beñat Floresek, Aitor Zuberogoitiak eta Txema Egañak komunikazio hau aurkeztuko dute bertan:

Proposal to embed creativity and innovation-driving techniques into media studies’ curricula: “Goikolab”, a media innovation laboratory based on the Design Thinking methodology

Komunikazioaren laburpena hau da:

Innovations in media technology are reshaping journalism and mass communications, forcing many media schools to rethink the way they train future journalists. Some universities and other education institutions have already begun questioning their teaching methods (AACCU, 2007), and they are attempting to introduce new educational practices in order to prepare their students for the new creative paradigm (Nobell & Bengoa, 2013).

With this in mind, creativity and innovation in education are not just seen as an opportunity, but as a necessity, although as of yet creativity is not at the centre of education (Ferrari, Cachia & Punie, 2009). As a result, some schools are now creating innovation centers or introducing creativity and innovation in their curricula (Gauntlett, 2015) in order to promote the necessary contact between students and some other agent. This may be either in the frame of a development laboratory or as an experimental creativity and innovation center (i.e. dschool at Stanford University).

Mondragon University set up a media innovation laboratory called Goikolab, based on Design Thinking methodology, which was inaugurated in Autumn 2013 on the Media Studies degree at HUHEZI-Mondragon University: after a two-year period of core subjects related to the general basis of communication, students in the third year receive instruction on Design Thinking methodology and undertake a compulsory internship in a communication company to obtain practical related insights. In their fourth and final year, students are divided into teams and some of them enter the laboratory, a special physical space equipped with flexible furniture and all the tools and technologies required to design and produce quality audiovisual products. with final year students

The goal of the laboratory has been to inspire them to find solutions for problems faced by real media companies and public broadcasting institutions (the Basque Public Broadcasting Company, a local multimedia group, the Basque Autonomous Government, and the provincial government…) as the closing stage of a 4 year learning process. They are encouraged to give way to their creativity in interdisciplinary teams, also comprising students from the Entrepreneurial Leadership and Innovation degree at Mondragon University, as well as Master’s students from the field of education.

After finishing two complete phases corresponding to the academic years 2013-2014 and 2014-2015, we will report on the findings from research questions which addressed how these interdisciplinary student teams were able to learn to meet real communication needs following a design thinking methodology, and whether they perceive to have developed their creative and innovation skills during the process.

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