\u00abNueva visi\u00f3n del Marketing: Escucha Activa del Mercado<\/a>\u00ab<\/p>\n Art\u00edculos:<\/span><\/p>\n – Narver, S. and Slater, J. (1995): Market orientation and the learning organization,<\/a> Journal of Marketing. Comparto con vosotr@s parte del material utilizado para preparar la sesi\u00f3n del MBA. Ponencia: \u00abNueva visi\u00f3n del Marketing: Escucha Activa del Mercado\u00ab Art\u00edculos: – Narver, S. and Slater, J. (1995): Market orientation and the learning organization, Journal of Marketing.– Day, G.S. (1994): Continuos learning about markets, California Management Review,\u00e7.– Kohli, A. and Jaworski, B. (1990): Market Orientation: The construct, Research propositions and Managerial Implications, Journal Of Marketing.– Narver, S. and Slater, J. (1990): The Effect of a Market Orientation in Business Profitability, Journal of Marketing.– Santos, M.L.; Sanzo, M.J., Alvarez-Gonzalez, L.I and Vazquez-Casielles, R. (2005): Organizational Learning and Market Orientation: Interface and Effects on Perfomance, Industrial Marketing Management.<\/p>\n","protected":false},"author":99,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[51],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/mukom.mondragon.edu\/relacionesconclientes\/wp-json\/wp\/v2\/posts\/41"}],"collection":[{"href":"https:\/\/mukom.mondragon.edu\/relacionesconclientes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mukom.mondragon.edu\/relacionesconclientes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mukom.mondragon.edu\/relacionesconclientes\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/mukom.mondragon.edu\/relacionesconclientes\/wp-json\/wp\/v2\/comments?post=41"}],"version-history":[{"count":0,"href":"https:\/\/mukom.mondragon.edu\/relacionesconclientes\/wp-json\/wp\/v2\/posts\/41\/revisions"}],"wp:attachment":[{"href":"https:\/\/mukom.mondragon.edu\/relacionesconclientes\/wp-json\/wp\/v2\/media?parent=41"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mukom.mondragon.edu\/relacionesconclientes\/wp-json\/wp\/v2\/categories?post=41"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mukom.mondragon.edu\/relacionesconclientes\/wp-json\/wp\/v2\/tags?post=41"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
– Day, G.S. (1994): Continuos learning about markets<\/a>, California Management Review,\u00e7.
– Kohli, A. and Jaworski, B. (1990): Market Orientation: The construct, Research propositions and Managerial Implications, Journal Of Marketing.
– Narver, S. and Slater, J. (1990): The Effect of a Market Orientation in Business Profitability<\/a>, Journal of Marketing.
– Santos, M.L.; Sanzo, M.J., Alvarez-Gonzalez, L.I and Vazquez-Casielles, R. (2005): Organizational Learning and Market Orientation: Interface and Effects on Perfomance<\/a>, Industrial Marketing Management.<\/p>\n![\"\"](\"https:\/\/blogger.googleusercontent.com\/tracker\/9170098098482835922-2000136536136917057?l=relacionesconclientes.blogspot.com\")