GREEN INNOVATION // PEOPLE

Os presentamos a las personas que hablarán en las DESIGN KONFERENTZIAK MONDRAGON y formarán parte de las mesas redondas y workshops

NATHAN SHEDROFF // DIRECTOR OF cca’s MBA DESIGN STRATEGY, CALIFORNIA COLLEGE OF THE ARTS

Nathan is the chair of CCA’s MBA in Design Strategy. He is one of the pioneers of experience design, an approach to design that encompasses multiple senses and explores the common characteristics in all media that make experiences successful; he also works in the related fields of interaction design and information design. Nathan’s latest book, Design is the Problem: The Future of Design Must Be Sustainable, clearly explains the principles, frameworks, tools, and strategies for designers to create more sustainable solutions. His book Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences, cowritten with two members of the Silicon Valley–based strategic consultancy Cheskin, explores how companies can specifically create products and services to evoke meaning in their audiences and customers.

ICHIN CHENG // DIRECTOR OF SUSTAINBLE INNOVATION LAB

Ichin Cheng is currently director of Sustainable Innovation Lab and has over 20 years experience spanning policy and environmental issues, particular expertise in business sustainability, climate change and cleantech issues. She also has high level access to the policy makers, industry and supply chain in Asia and special focus on Green Tech, ICT sector and Renewable energy. Some of key works she involved in as the director of Sustainable Innovation Lab, including research into climate change policy, sustainable consumption and production, strategic business development, green tech trading, research into green public policy, eco-city development in Great China region, research trends on resource management, water, energy efficiency and renewable energy policy (e.g. for Apple, Ihobe, SDFT). She was Project director of Kaohsiung City on Climate Change Strategy and ActionPlan.

MARTIN CHARTER // DIRECTOR of THE CENTRE OF SUSTAINABLE DESIGN, UNIVERSITY FOR CREATIVE ARTS (UCA)

Martin has worked at director level on business sustainability issues in consultancy, leisure, publishing, training, events and research for over 22 years. Martin was the founding editor of the Journal of Sustainable Product Design, The Green Management Letter and Greener Management International (GMI) and is presently a member of the Editorial Boards of GMI, International Journals of Sustainable Engineering and Sustainable Design. Martin has been a member of international/national/regional advisory boards covering green electronics, environmental technology, sustainability reporting & sustainable innovation. Presently, he sits on the expert boards of the EC Eco-Innovation Observatory and the World Resources Forum. Martin is presently convenor of ISO 14006 and was the previous UK expert to both ISO and BSI groups on ISO TR 14062. He is author and editor of various books and publications including Greener Marketing (1992 and 1999), The Green Management Gurus [e-book] (1996), Managing Eco-design (1997), Sustainable Solutions (2001) and System Innovation for Sustainability (2008).

ORIOL PASCUAL // BUSINESS DEVELOPER AND SUSTAINABLE INNOVATION CONSULTANT, ENVIU

Oriol Pascual, lleva quince años combinando sostenibilidad y competitividad. Ha trabajado en Philips Corporate Sustainability Office donde desarrolló el protocolo de auditorías ambientales internas, en ERM Iberia implementando sistemas de gestión ambiental, en la Universidad Técnica de Delft en el departamento de Design for Sustainability, en su startup Onsustain, y desde 2008 en Enviu donde ha sido responsable del desarrollo del vivero de empresas clean tech Dnamo (Rotterdam, NL). Actualmente, Oriol dirige Enviu Barcelona desde donde sigue sus actividades como business developer. Su último proyecto es ImpactCrowd.com: la primera plataforma de financiación colectiva especializada en empresas y proyectos de carácter ambiental.

MONICA MOSO // DIRECTORA GENERAL DE ACLIMA

Mónica Moso Díez es Doctora en Ciencias Políticas y de la Administración (UPV/EHU), MBA (ESEUNE), MA in Society, Science and Technology (Oslo Unibersitet) y Licenciada en Ciencias Políticas y Sociología (UPV/EHU). Además de labores de investigación, ha realizado labores de dirección, en el Clúster del Conocimiento en Gestión Empresarial del País Vasco (2000-2007) y la Agencia Vasca de Innovación- Innobasque (2008-2009). Es la Directora General de ACLIMA (Asociación Cluster de Industrias de Medio Ambiente de Euskadi) desde el año 2010.

DANIEL JUSTEL // COORDINADOR AULA DE ECODISEÑO DBZ, MGEP, MU

Dani es investigador del Centro de Innovación en Diseño (DBZ) de Mondragon Unibertsitatea. Del cuál coordina la línea de diseño sostenible y eco-innovación enmarcada dentro del AULA DE ECODISEÑO. Sus áreas de trabajo e investigación son el diseño sostenible centrado en las personas, la eco-innovación y la eco-eficiencia. Desde el 2004 desarrolla proyectos de investigación en diferentes sectores, entre otros: electrodomésticos, transporte, bienes de equipo, distribución. Además, es el coordinador del Máster Universitario en Diseño Estratégico de Productos y Servicios Asociados.

// Equipo DBZ