Nekane Morales – Business alliances (short version)
Nekane Morales, a researcher at the Faculty of Business Studies, talks about business alliances in this video. Among other things, she has explained to us that many times companies consider collaborating with others only for short term and that they still have a lot to work on to benefit from the full potential of alliances.
Full interview: https://youtu.be/Z17hfaRii1A
More information: https://www.mondragon.edu/en/research-transfer/business-management/research-and-transfer-groups/-/mu-inv-mapping/talde/negozio-garapena